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What Is Investment Advisory? A Complete Guide for Canadians

What Is Investment Advisory?

For Canadians looking to navigate the complexities of wealth building and investment planning, engaging with an investment advisor is a significant step. If you’ve ever wondered what an investment advisor is or what to expect when you meet with an investment advisor, this blog post can help you understand the process and alleviate any apprehension you’re feeling prior to scheduling that first appointment. 

Initial Introductions and Understanding Your Needs

The first meeting with an investment advisor typically begins with introductions and an opportunity for the advisor to understand your financial landscape. They’ll likely inquire about your current financial situation, including your income, assets, and debts, as well as your financial goals.

Whether you’re saving for retirement, a down payment on a new home, your children’s education, or another milestone, this initial discovery phase is a necessary step to help your investment advisor gain a holistic understanding of your objectives and risk tolerance. This is the foundation of what investment advisory is in practice—tailoring advice to your unique circumstances.

Deep Dive into Goals and Timing

Following the initial overview, your meeting with an investment advisor will typically involve a more in-depth discussion about your financial goals and the timelines associated with them. Whether you’re looking at short-term growth or long-term security, the advisor will work to understand the urgency and importance of each objective.

For example, a young professional in Calgary saving for a first home will have a different timeline and risk profile than someone nearing retirement in rural Alberta. This detailed exploration helps your advisor formulate potential strategies that align with your circumstances. 

Presenting Potential Investment Strategies and Solutions

Once your advisor has a better understanding of your financial picture and goals, they’ll begin to outline potential investment strategies and solutions. This might involve discussions about different asset classes, such as equities, fixed income, and real estate, as well as how they could be allocated within your portfolio.

They’ll explain the rationale behind their recommendations, taking into account your risk tolerance and timelines. In the context of what investment advisory is, this stage demonstrates how personalized advice is developed based on your unique profile. At this stage, your advisor will also explain any associated fees and the services they’re providing you within their recommended strategy. 

Open Dialogue and Addressing Your Questions

A crucial component of any investment advisory meeting is the opportunity for open dialogue. You should feel comfortable asking questions about anything you don’t understand, whether it’s related to specific investment products, the advisor’s strategies, or the overall investment plan. A good advisor will take time to explain things clearly and ensure you feel confident in the proposed approach. This two-way communication is vital for building a strong and trusting relationship. 

Next Steps and Ongoing Communication

At the end of the meeting, your investment advisor will outline the next steps. This could involve gathering further information, signing paperwork, or scheduling a follow-up meeting to delve a little bit deeper into their recommendations. They’ll also discuss their ongoing communication plan so you understand how frequently you’ll hear from them and the channels they’ll use to keep you informed about your investment and progress towards your goals.

What is Investment Advisory: The Takeaway

An investment advisory meeting is a collaborative process designed to help your advisor understand your financial aspirations and develop a tailored plan to help you achieve them. It’s an opportunity to learn, ask questions, and build a relationship with a trusted professional who can guide you on your financial journey.

If you’re ready to take on a partner who can provide you with sound advice and potentially help you grow your wealth through investing, book a free discovery call and learn more about what Moraine Wealth Advisory can do for you.

Sean Wilson is proud to be registered as an Associate Portfolio Manager with Raintree Wealth Management, providing investment management services to people in Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, and Quebec. Sean is a Certifi ed Financial Planner CFP® and is also licensed in insurance.

Financial planning and investing involve risks, including possible loss of capital. We cannot guarantee any specific financial outcome. Recommendations are based on your unique circumstances and objectives.

All recommendations are made following a thorough suitability assessment and are based on our independent analysis of appropriate investment products.

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